• Company Identities
  • Ruby Slipper Factory
  • Royal Oak
  • Eco Brewing


• Print Layout
  • Volkswagen Car Ad
  • Bird Book


• Special Projects
  • Map
  • Iowa Stamps


• Posters
  • Wizard of Oz
  • Chip Kidd

This is a company identity project for Royal Oak Charcoal - Kingsford's only competitor. I started by redesigning the logo and the charcoal bags. I then went on to create other office and promotional materials. There’s the letterhead, the envelope which echoes the charcoal bag, and two types of business cards; one traditional, and one made to look like a charcoal briquette. And who doesn’t love a good graphic tee?